2.13.2012

Today, we sat around our square table and discussed our new ideas for our advertising campaign. My partner and I have decided to improve the advertising of Blue Moon beer which is a product of Molson Coors. Although Blue Moon is not one of the more well known beer brands, it still holds up as being one of Molson Coors better products. The Blue Moon campaign, as it stands, focuses more on the "artfully crafted" tagline, but it falls short of reaching its full potential in expanding to different groups of people. We have decided to take on the challenge and help expand the Blue Moon demographic to women, specifically women between the ages of 21-35 and women non-beer drinkers. It is a very specific demographic that we are trying to reach, but with our strategy, we should be able to successfully reach that demographic.