Advertising is all around us. Today, advertisements can be seen and heard through all forms of communication and the media. People simply partaking in daily activities are constantly being bombarded with a slew of advertisements on the radio, television, billboards, in magazines, on the internet, and through one of the most powerful methods of advertising, word of mouth.
We, my classmates and I, were given an assignment to bring 3 ads to class that we thought were great. We also submitted written documentation about what made these advertisements so great. I chose to look through different types of magazines where the target audiences were completely different. I looked through Parents, Spin, and a Southwest Airlines magazine. I found numerous ads that were good, but only a few that were great. The advertisement I found in Parents magazine was the best of the 3 ads I presented. It was an ad by Lego duplo toys and it was actually a calendar chart to keep track of the progress made throughout Lego's Great Play Challenge. By participating in the “Great Play Challenge,” parents/participants are not only increasing playtime with their children, but they are also helping their children learn developmental skill sets. As a bonus perk, once an activity is completed, the participants are automatically entered for a chance to win prizes like Lego toys and money. The advertisement is carefully and strategically created by using images of both boys and girls playing with the Legos, easy to follow 3-step instructions, a catchy phrase "so many ways to play," and a panel that shows the outcomes of the challenge.
In class, our Professor, Jimmy Moss, had a couple of my classmates act out a mock pitch. They had to basically pitch their idea to the client of what their advertising campaign would entail. They did a great job for being put on the spot, but it really did show how difficult it can be to pitch an idea because one has to be precise and dead on to sell their idea.
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